Brand Parties
YOUR BRAND should get out there and meet some people. Here’s the skinny. Your brand. A fun, social environment. Totally immersed. Consumers sample, see, and learn all about it over cocktails or dinner. It’s a party! Then we sneak in the research – in-person interviews, brief surveys, mini focus group discussions. You get real feedback and insights, and consumers form positive associations with your brand (as long as it doesn’t totally suck) while experiencing it in a relaxed, social environment.