Gatekeepers
Hairdressers, bartenders, personal trainers, financial investors and realtors are tapped into the secret world of so many oh-so desirable and difficult-to-reach consumers. Now we've found a way to access this invaluable information. We recruit and train these cultural watchdogs to check in with their patrons about general trends and to ask targeted questions. A person who wouldn't dream of doing a survey wouldn't think twice about confiding to the person who cuts their hair or helps them invest their money.
Hairdressers, bartenders, personal trainers, financial investors and realtors are tapped into the secret world of so many oh-so desirable and difficult-to-reach consumers. Now we've found a way to access this invaluable information. We recruit and train these cultural watchdogs to check in with their patrons about general trends and to ask targeted questions. A person who wouldn't dream of doing a survey wouldn't think twice about confiding to the person who cuts their hair or helps them invest their money.