About
RESEARCH EXPERIENCE
Since its inception in 1997, Epiphany Research has implemented research projects for brands both large and small as well as start-up companies. We have experience talking to both consumers and B2B clients.
Epiphany often works with advertising agencies to assist their clients in branding and communications testing because really, wouldn't you like to know ahead of time that you’re going to get promoted in 6 months after this thing launches?
We also have had great success working with companies’ senior Marketing or Sales executives to uncover what they love about your product or service, what’s lacking, and what their unmet needs are.
TRACY KLINKROTH, FOUNDER
Tracy honed her market reesearch skills at two boutique research firms in Boston, Massachusetts: Wallace & Washburn conducted primarily consumer research, targeting the consumer packaged goods, finance and health care industries; and STAT Resources (focused primarily on B2B research in the IT and fire/burglar alarm industries). Tracy consulted for several years in Boston before moving to Seattle in 1995 where she was employed as a Brand Strategist at EvansGroup Advertising (currently Publicis).
After a couple of years there, she decided to hang her own shingle, and Epiphany Research was born, in 1997.
Tracy is well versed in the tried and true research methodologies such as focus groups, online and phone surveys. And she really enjoys incorporating more creative approaches to uncovering insights whether it be via in-home “ChickChats”, IDI’s (In-Depth Interviews, typically via phone), creating online communities and other more ethnographic approaches.