(Consumer Insights): One martini two martini three martini truth. Funny thing about the search for truth. Sometimes when you find it you think - "the truth blows. What happened to oblivious? Oblivious was nice." When we bring dinner and throw a few bottles of vino at a group of ladies with a penchant for sharing, the vino is not the only thing that flows. You’ll get the brutal truth about your product, service, advertising — you name it. Or tears of joy because you are such a genius and your ideas are being received with a receptive warm hug and some goat cheese appetizers. We call it “ChickChats”. It’s like a Girlfriend Night In. You may or may not like what you hear; but it will be the most useful insights you have ever received about your company.
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