ABOUT
RESEARCH EXPERIENCE
Since 1997, Epiphany Research has been at the forefront of designing impactful research studies for a diverse range of clients, from global brands and emerging startups to boutique enterprises. Our expertise spans both consumer and B2B audiences, delivering insights that drive informed decision-making.
We frequently collaborate with advertising agencies to support their clients with branding and communications testing, as well as a variety of market research initiatives. Our tailored approach ensures actionable results that align with client goals.
Additionally, we excel in partnering with senior Marketing and Sales executives to uncover the full spectrum of customer sentiment. Whether understanding what delights your customers, identifying gaps, or exploring unmet needs, Epiphany Research delivers the insights you need to refine your products, services, and strategies for sustained growth.
TRACY KLINKROTH, FOUNDER
Tracy began her career in market research at two boutique firms in Boston, Massachusetts. At Wallace & Washburn, she focused on consumer research across the consumer packaged goods, finance, and healthcare industries. At STAT Resources, her expertise expanded into B2B research, specializing in the IT and fire/burglar alarm sectors. After several years of consulting in Boston, Tracy relocated to Seattle in 1995, where she joined EvansGroup Advertising (now Publicis) as a Brand Strategist.
In 1997, Tracy launched Epiphany Research, driven by her passion for helping brands uncover actionable insights. With a foundation in proven research methodologies such as focus groups and online and phone surveys, Tracy has continually evolved her approach to embrace more creative and immersive techniques. These include in-home “ChickChats,” in-depth interviews (IDIs), online communities, and ethnographic methods, allowing her to uncover deeper consumer and market insights.
Tracy's dedication to innovation and strategic thinking has made Epiphany Research a trusted partner for brands seeking a deeper understanding of their audiences.